Have you ever wondered why a certain website is on the top of the list of your favorite search engine? Well, there is a reason for that. SEO, or Search Engine Optimization, is “the practice of increasing the quantity and quality of the traffic you earn through the organic result in search engines,” says Rand Fishkin. Organic results are the traffic you do not need to pay for.
And there is an algorithm for that. Search engines have a crawler that collects information about web content to build an inventory. And then, with the use of keywords, the data is filtered.
You might wonder how this is relevant to business. You might be enlightened when you ask yourself, “when was the last time you’ve ever gone to Page 3 of your Google search?” This could be the same for your website’s potential visitors. That search engine list could go on and on. Your website can be buried deep within the pages of this list. You need to get your website’s organic traffic from 10 to thousands in weeks using SEO.
Here are some tips on how to build a SEO-friendly website:
This is similar to how hashtags on social media organize certain posts and photos. You would have to think of all the keywords that you think is relevant to your website. Think of words your customers would use instead of uncommon, business jargon.
Avoid the general keywords. For example, if you are selling furniture in Chicago, Illinois but generate traffic from people halfway around the country, then you’ve hit a brick wall. Use keywords to effectively filter out other websites.
One of the best things your website could have is a good layout. Your page could be jam-packed with useful information but if the layout is messy and inappropriate, your viewers may lose interest.
Have a sit down with your web designers and talk about the best way to code your website. Having a good layout would leave a lasting impression on the visitors, much like how what you wear to a job interview leaves an impression on your potential employer. Let it always be a positive opinion.
Apart from the visuals, the content is another factor to generate organic traffic. The content should be exciting and able to reel a reader in and make him stay longer on your website. Avoid “littering” the same content with different URLs. No matter the purpose of your website, each page should have unique and high quality content.
Title tags define the title of your document. They preview snippets of what your page’s content is about. They appear in three places: browsers, search engine results, and external websites. Make sure your title tags are about 50-60 characters.
Your page should also have URLs with appealing structures. The structure of your URLs is necessary because it give importance of relevancy to a certain page.
This is a good example of a URL structure:
And this is a bad example:
Linkable content and anchor texts are also important just in case the reader would want to know more about related content.
Make sure to track and measure your progress to know what to do, and to fix what you should not be doing. There are several companies that offer to set up the analytics for you at reasonable prices. Discover which of your pages has the most traffic and where it is being generated. This could also help you determine which keywords are useful and which ones will serve your purpose.
Remember, the results of optimization may vary. Certain factors that could work for one website may not work so well for other websites. So try to research on tips that could you could use to your advantage. If you seek professional help on the most effective way to build a SEO-friendly website then visit URL, you could never go wrong with getting advice from a SEO consultant.